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Tag Archives: var

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VAR’s 2013 Marketing Strategy points upstream

Here is a quote to chew on, “Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments.”  This is…

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A few minutes on solid state hybrid drive technology with Jansen Ng of DailyTech

This Tuesday, December 6, Seagate’s hosting a webcast about Solid State Hybrid Drives (SSHD), called “Maximizing Performance and Reliability: Fusing the Advantages of SSD and HDD.” DailyTech’s senior editor Jansen Ng will talk about flash trends, “Instant-On,” and changes in the computing lifestyle, along with Seagate’s Jeff Burke and John Moon. (Bonus: one lucky attendee [...]

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Just another company award to brag about?

I’m sure you want to read another blog about how great Seagate is, with all our awards and stuff — and if so, you’re in for a treat! But seriously, I do want to talk about an award, and I promise you this one’s a little different. Seagate was named one of “2011’s Best Companies [...]

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Less choice means more? Behind the simplified approach of Seagate’s latest Barracuda

The new Barracuda family was announced today – you can check out the press release here – and it takes a different approach than previous Seagate products. You’ll notice that this Barracuda doesn’t tout itself as being the “greenest” like the Barracuda Green or the “fastest” like Barracuda XT. Nope, those drives are actually going [...]

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Live Event! Enterprise vs. Client SSDs: What’s the Difference and Why Should You Care?

The topic has been blogged about here previously, but now’s your chance to take part in a live ChannelCast webinar, listen to the experts, and ask questions. SSDs are fast, but not all of them are created equally. Choosing the right SSD and using it properly in servers and storage systems can increase application performance [...]

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It’s data that continues to drive the industry, says IDC

We blogged about Q2 2010’s data growth last September, and it’s hard to believe it’s been another year already! And maybe more surprising to some is that there’s not been any “doom and gloom” in our industry this year – even with a challenging economy – as IDC has reported another year of explosive storage [...]

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Learning to use Iometer to test your system

CRN provides a great how-to video on Iometer, the standard system performance benchmarking tool that measures any Windows, Linux or NetWare-based machine. Originally developed by Intel over a decade ago, Iometer continues being updated and is now available to download for free via an open source license at iometer.org. Check out the CRN video to [...]

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Protect, Store, and GET MORE…with new Seagate BlackArmor® NAS firmware upgrade

This week Seagate is rolling out a free firmware upgrade for its BlackArmor® NAS line of products providing small businesses and prosumers around the world with additional functionality and flexibility to support their evolving digital needs. What’s new in this firmware upgrade? Time Machine® software support (additional backup compatibility for Mac® computers) iTunes® Server Version [...]

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Hey vendors, make me smarter

As vendors look to provide their channel customers (resellers, VARs, solution providers, system builders – whatever we call them)  with content, one common theme that always seems to surface is knowledge. What content and how its presented that enables customers to be smarter is the question. In my role at Seagate, I am fortunate to [...]

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Marketing that works for small biz resellers

Are you increasing your investments on marketing? eMarketer.com says (according to Hurwitz & Associates)… “Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues.” It’s no surprise small businesses are spending time and money to [...]

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