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Tag Archives: trends

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VAR’s 2013 Marketing Strategy points upstream

Here is a quote to chew on, “Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments.”  This is…

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A few minutes on solid state hybrid drive technology with Jansen Ng of DailyTech

This Tuesday, December 6, Seagate’s hosting a webcast about Solid State Hybrid Drives (SSHD), called “Maximizing Performance and Reliability: Fusing the Advantages of SSD and HDD.” DailyTech’s senior editor Jansen Ng will talk about flash trends, “Instant-On,” and changes in the computing lifestyle, along with Seagate’s Jeff Burke and John Moon. (Bonus: one lucky attendee [...]

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Less choice means more? Behind the simplified approach of Seagate’s latest Barracuda

The new Barracuda family was announced today – you can check out the press release here – and it takes a different approach than previous Seagate products. You’ll notice that this Barracuda doesn’t tout itself as being the “greenest” like the Barracuda Green or the “fastest” like Barracuda XT. Nope, those drives are actually going [...]

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What storage topic is on your mind? Let’s make it “Your Storage Blog” and win a Seagate drive!

We’ve blogged about storage trends and provided updates on storage technology and products. We’ve offered tech tips as well as shared insight into Seagate’s business. Now we’re interested in hearing from you. Next week we’ll begin a blog for Bright Side of News and we want this to be reflective of ideas coming from you. [...]

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Live Event! Enterprise vs. Client SSDs: What’s the Difference and Why Should You Care?

The topic has been blogged about here previously, but now’s your chance to take part in a live ChannelCast webinar, listen to the experts, and ask questions. SSDs are fast, but not all of them are created equally. Choosing the right SSD and using it properly in servers and storage systems can increase application performance [...]

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How flash memory is strengthening the market for hard disk drives

You’ve probably heard or read about marketers and vendors who have predicted the demise of hard disk drives (HDDs). Here’s something that digs into the story and reveals exactly why that’s not going to happen. The Wall Street Journal’s AllThingsD site recently published an article about how tablets – which use flash memory for storage [...]

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Selling to SMBs is Like Selling to Consumers

2010 was a better year for SMB IT spending. IDC predicted that SMBs would spend more than $500B in IT Worldwide, and Spiceworks showed in April that US SMB spending was bouncing back, particularly in hardware sales (due in part to a much needed refresh cycle). So, have we (IT vendors) cracked the code on [...]

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Comdex Virtual Day 1

Seagate participated in Comdex Virtual, hosted November 16 and 17 by Everything Channel, and I have to say,  the event was packed with in great presentations, high profile keynotes, and insights for solution providers, Value Added Resellers and IT professionals. One of the advantages of those events is for Channel Partners to better understand the [...]

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SMBs’ Cloud Adoption: The Question is not When but How?

No doubt, cloud computing is gaining adoption among SMBs. The latest estimates from AMI Partners would bring the global SMB cloud-related spending  to $95B by 2014.  However, many questions remain unanswered when it comes to how much and how fast it will impact on-premise IT investments for those companies. AMI published a significant amount of [...]

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Everything video for SMB VARs in 2010

Storage seems to be a hot topic for 2010.  With data growth immune to economic conditions, and many companies simply getting by in 2009 with what they had, is there pent up demand for storage systems in 2010?  One would argue yes – especially for medium to large enterprises. But what about small businesses? Check [...]

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