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Tag Archives: survey

If They Build it… Will You Come?

In IT, there is a mantra: “build it and they will come” and Cloud Computing is no exception. Everyone is gearing to “doing something in the Cloud” – building it, servicing it, delivering it, reselling it… Vendors, distributors, channel partners are all getting ready to participate.  Cisco just launched their new Channel “cloud” go-to-market strategy, [...]

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Solution Providers (Cloud) Optimistic for 2011

Everything Channel’s IT spending survey, published in January, gave me a sense of optimism.  One, because most of them said they will spend more, but two, because where they plan to invest may directly address customers’ real pain points. The 380+ senior-level managers surveyed in North America are upbeat about 2011 spending. The IT market for [...]

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Selling to SMBs is Like Selling to Consumers

2010 was a better year for SMB IT spending. IDC predicted that SMBs would spend more than $500B in IT Worldwide, and Spiceworks showed in April that US SMB spending was bouncing back, particularly in hardware sales (due in part to a much needed refresh cycle). So, have we (IT vendors) cracked the code on [...]

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Changing the Way We Speak to SMBs

Clearly SMBs today have other priorities than keep up with the latest technology… Particularly when there are new technologies announced every day, and they are all presented in a hyped, confusing, geek-speak, jargon. How about talking about the three things that will help SMBs expand their business? Harris Interactive put out a new study (sponsored by [...]

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Do You…Backup?

Protecting information is serious business and SMBs are not immune. As illustrated in Symantec’s 2010 SMB Information Security survey, SMBs are getting serious about protecting their data. Losing confidential information is costly, and new threats are emerging from many places – mobile workers, consumerization of IT, cyber attacks… Here is a short summary of the [...]

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