I swear, if you looked at 10 technology ads aimed at small business, 9 of them would have the word “simple” in them. But, according to a recent ECSB survey ”66% of small business owners feel excited about investing in technology to manage their business. Conversely, 73% of…
I love when Market Research makes us all smarter… Chaitra Vedullapalli in her post illustrates the benefits of (good) market Segmentation. As marketers, we always need to figure out our target markets (“who”), and the products they buy (“what”). However, we don’t often get insights into “how” our customers buy/view/understand technology in the context of [...]
Just for fun. Take a trip down memory lane and a glimpse into the future. Check out these ads over the decades and see just how far we’ve come. Take a look at some of these ads then take a look at the video tour of Intel’s booth at CES. It’s crazy how far computer technology [...]
Over the course of 2009, the priority for many small business owners in terms of marketing has been focused on attracting new customers. Granted, this is one of, if not the main reason we invest in marketing activities in the first place, but we all know 80/20 rule and the fact that it is more [...]
Are you increasing your investments on marketing? eMarketer.com says (according to Hurwitz & Associates)… “Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues.” It’s no surprise small businesses are spending time and money to [...]
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