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Tag Archives: Cloud

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VAR’s 2013 Marketing Strategy points upstream

Here is a quote to chew on, “Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments.”  This is…

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Can SMB hosting companies compete with the big boys?

When it comes to cloud, much of the conversation is around adoption of SMB’s from an end user perspective, but what about those SMB’s that are actually local web hosting companies looking to expand into cloud services?   Can they even compete with the likes of Amazon, Google, Rackspace,…

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The Cloud, ISVs, and VARs…sounds like the pefect triangle offense.

I’m a long time Chicago Bulls fan, and Phil Jackson fan (even when he went to the Lakers), and how he assembled the right players to run the triangle offense to perfection. The concept of shared responsibility, playing off of each other’s strengths, and sticking to your roles all paid…

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[Infographic] Your cloud conversation starter

No doubt cloud computing is changing the face of the IT channel, and resellers and VARs need to act quickly to ensure they are not left in a cloud of dust. Just consider some of the nuggets in this great infographic via The Cloud Infographic. The largest channel pub CRN says the cloud is ripe to…

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SMB cloud benefits? There’s an IBM app for that too…

What better way to help educate small to medium sized businesses (SMB) on the cloud than an app? At least that is what IBM has done. In a post on Smarter Technology (sponsored by IBM), Rebecca Kutzer-Rice describes an new app for the iPad that aims to help SMBs understand if the cloud is right for [...]

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Just another company award to brag about?

I’m sure you want to read another blog about how great Seagate is, with all our awards and stuff — and if so, you’re in for a treat! But seriously, I do want to talk about an award, and I promise you this one’s a little different. Seagate was named one of “2011’s Best Companies [...]

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How flash memory is strengthening the market for hard disk drives

You’ve probably heard or read about marketers and vendors who have predicted the demise of hard disk drives (HDDs). Here’s something that digs into the story and reveals exactly why that’s not going to happen. The Wall Street Journal’s AllThingsD site recently published an article about how tablets – which use flash memory for storage [...]

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T’is the Season… for Predictions!

It’s a new year and future predictions are everywhere.  As businesses start to invest in technology again, looking at what will drive innovation and investment becomes very important. Gartner predicts four major trends in IT for 2011: 1. How people share and collaborate or “The information-centric organization” 2. How information is organized and protected or [...]

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SMBs’ Cloud Adoption: The Question is not When but How?

No doubt, cloud computing is gaining adoption among SMBs. The latest estimates from AMI Partners would bring the global SMB cloud-related spending  to $95B by 2014.  However, many questions remain unanswered when it comes to how much and how fast it will impact on-premise IT investments for those companies. AMI published a significant amount of [...]

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Storage Upgrade: A Mix of Technology and Good Business Sense

While a lackluster economy has forced organizations to delay new IT purchases and upgrades, an industry wide refresh cycle is well underway. The latest article published by Processor  – Inside the Storage Refresh Cycle – advises IT managers to investigate the latest storage technologies, but also use common sense. Why? Because upgrading your storage goes [...]

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