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VAR’s 2013 Marketing Strategy points upstream

Here is a quote to chew on, “Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments.”  This is…

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Can SMB hosting companies compete with the big boys?

When it comes to cloud, much of the conversation is around adoption of SMB’s from an end user perspective, but what about those SMB’s that are actually local web hosting companies looking to expand into cloud services?   Can they even compete with the likes of Amazon, Google, Rackspace,…

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The Cloud, ISVs, and VARs…sounds like the pefect triangle offense.

I’m a long time Chicago Bulls fan, and Phil Jackson fan (even when he went to the Lakers), and how he assembled the right players to run the triangle offense to perfection. The concept of shared responsibility, playing off of each other’s strengths, and sticking to your roles all paid…

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Small businesses stressed over technology? No…excited

I swear, if you looked at 10 technology ads aimed at small business, 9 of them would have the word “simple” in them. But, according to a recent ECSB survey ”66% of small business owners feel excited about investing in technology to manage their business. Conversely, 73% of…

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[Infographic] Your cloud conversation starter

No doubt cloud computing is changing the face of the IT channel, and resellers and VARs need to act quickly to ensure they are not left in a cloud of dust. Just consider some of the nuggets in this great infographic via The Cloud Infographic. The largest channel pub CRN says the cloud is ripe to…

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A few minutes on solid state hybrid drive technology with Jansen Ng of DailyTech

This Tuesday, December 6, Seagate’s hosting a webcast about Solid State Hybrid Drives (SSHD), called “Maximizing Performance and Reliability: Fusing the Advantages of SSD and HDD.” DailyTech’s senior editor Jansen Ng will talk about flash trends, “Instant-On,” and changes in the computing lifestyle, along with Seagate’s Jeff Burke and John Moon. (Bonus: one lucky attendee [...]

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Just another company award to brag about?

I’m sure you want to read another blog about how great Seagate is, with all our awards and stuff — and if so, you’re in for a treat! But seriously, I do want to talk about an award, and I promise you this one’s a little different. Seagate was named one of “2011’s Best Companies [...]

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Less choice means more? Behind the simplified approach of Seagate’s latest Barracuda

The new Barracuda family was announced today – you can check out the press release here – and it takes a different approach than previous Seagate products. You’ll notice that this Barracuda doesn’t tout itself as being the “greenest” like the Barracuda Green or the “fastest” like Barracuda XT. Nope, those drives are actually going [...]

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What storage topic is on your mind? Let’s make it “Your Storage Blog” and win a Seagate drive!

We’ve blogged about storage trends and provided updates on storage technology and products. We’ve offered tech tips as well as shared insight into Seagate’s business. Now we’re interested in hearing from you. Next week we’ll begin a blog for Bright Side of News and we want this to be reflective of ideas coming from you. [...]

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Savvio 10K.5 shows 2.5-inch form factor benefits and earns RealWorld Labs award

RealWorld Labs spent time with the latest Savvio 10K.5 900GB enterprise drive and compared it against a 10K-rpm Toshiba model. The Savvio 10K.5 is built on a 2.5-inch enterprise form factor standard, which is designed to maximize performance density in data center racks while at the same time reducing overall power consumption compared to 3.5-inch [...]

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