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VAR’s 2013 Marketing Strategy points upstream

Here is a quote to chew on, “Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments.”  This is…

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Is the SMB NAS market in need of more…something?

Data security tops the list for SMBs…not surprising, so what is the answer? According to this post by Cloud Tweaks, “ A recent small business cloud computing survey from Microsoft found that a chief concern of potential SMB cloud customers is the security and privacy of their data. A…

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Small businesses stressed over technology? No…excited

I swear, if you looked at 10 technology ads aimed at small business, 9 of them would have the word “simple” in them. But, according to a recent ECSB survey ”66% of small business owners feel excited about investing in technology to manage their business. Conversely, 73% of…

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[Infographic] Your cloud conversation starter

No doubt cloud computing is changing the face of the IT channel, and resellers and VARs need to act quickly to ensure they are not left in a cloud of dust. Just consider some of the nuggets in this great infographic via The Cloud Infographic. The largest channel pub CRN says the cloud is ripe to…

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How prepared are SMBs for disaster?

  That’s the question Symantec aimed to find the answer for in their latest global 2012 Disaster Preparedness Survey. Symantec looked at probably the three biggest mega trends in IT today – Virtualization, Cloud, and Mobility – and how Small to Medium Sized Businesses (SMB)…

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SMB cloud benefits? There’s an IBM app for that too…

What better way to help educate small to medium sized businesses (SMB) on the cloud than an app? At least that is what IBM has done. In a post on Smarter Technology (sponsored by IBM), Rebecca Kutzer-Rice describes an new app for the iPad that aims to help SMBs understand if the cloud is right for [...]

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A few minutes on solid state hybrid drive technology with Jansen Ng of DailyTech

This Tuesday, December 6, Seagate’s hosting a webcast about Solid State Hybrid Drives (SSHD), called “Maximizing Performance and Reliability: Fusing the Advantages of SSD and HDD.” DailyTech’s senior editor Jansen Ng will talk about flash trends, “Instant-On,” and changes in the computing lifestyle, along with Seagate’s Jeff Burke and John Moon. (Bonus: one lucky attendee [...]

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Live Event! Enterprise vs. Client SSDs: What’s the Difference and Why Should You Care?

The topic has been blogged about here previously, but now’s your chance to take part in a live ChannelCast webinar, listen to the experts, and ask questions. SSDs are fast, but not all of them are created equally. Choosing the right SSD and using it properly in servers and storage systems can increase application performance [...]

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How flash memory is strengthening the market for hard disk drives

You’ve probably heard or read about marketers and vendors who have predicted the demise of hard disk drives (HDDs). Here’s something that digs into the story and reveals exactly why that’s not going to happen. The Wall Street Journal’s AllThingsD site recently published an article about how tablets – which use flash memory for storage [...]

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“My hard drives get no respect!” – Tales of SeaTools and Seagate support

To paraphrase the late Rodney Dangerfield, “Hard drives get no respect. No respect I tell ya!” And this may actually be a fact, as drives tend to be the first to be blamed when a PC starts acting erratically. Interesting fact, though, is after testing more than 20 percent of the drives returned to Seagate for warranty replacement [...]

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