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Storage Means Business

The Seagate SMB Blog Storage Means Business

Mark Wojtasiak

Senior Manager, Product Marketing

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I am Mark Wojtasiak, a Product Marketing Manager with Seagate Technology. For the past 4 years, I have been based in our Shakopee, MN design center where Seagate lives and breaths enterprise storage. Though I work in the middle of everything enterprise, my role at Seagate enables me to listen, learn, discuss, and share anything and everything related to storage. From the traditional desktop to external drives to the cloud, I hope to express opinions and insights on the latest storage technology, trends, customers, and users, while also providing a lighter side to storage. (Yes, there's a lighter side to everything). Its involved in nearly every aspect of our life, at home, on the road and in the office, and it has an undeniable effect on how we live and work. I look forward to listening, learning, discussing, and sharing how "storage effects" all of us.

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VAR’s 2013 Marketing Strategy points upstream

Here is a quote to chew on, “Solution providers are terrible marketers. They don’t invest in marketing. They don’t frame their value propositions beyond their technical skill sets. And they have unrealistic expectations for the returns on their marketing investments.”  This is…

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Can SMB hosting companies compete with the big boys?

When it comes to cloud, much of the conversation is around adoption of SMB’s from an end user perspective, but what about those SMB’s that are actually local web hosting companies looking to expand into cloud services?   Can they even compete with the likes of Amazon, Google, Rackspace,…

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Is the SMB NAS market in need of more…something?

Data security tops the list for SMBs…not surprising, so what is the answer? According to this post by Cloud Tweaks, “ A recent small business cloud computing survey from Microsoft found that a chief concern of potential SMB cloud customers is the security and privacy of their data. A…

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The Cloud, ISVs, and VARs…sounds like the pefect triangle offense.

I’m a long time Chicago Bulls fan, and Phil Jackson fan (even when he went to the Lakers), and how he assembled the right players to run the triangle offense to perfection. The concept of shared responsibility, playing off of each other’s strengths, and sticking to your roles all paid…

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Small businesses stressed over technology? No…excited

I swear, if you looked at 10 technology ads aimed at small business, 9 of them would have the word “simple” in them. But, according to a recent ECSB survey ”66% of small business owners feel excited about investing in technology to manage their business. Conversely, 73% of…

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[Infographic] Your cloud conversation starter

No doubt cloud computing is changing the face of the IT channel, and resellers and VARs need to act quickly to ensure they are not left in a cloud of dust. Just consider some of the nuggets in this great infographic via The Cloud Infographic. The largest channel pub CRN says the cloud is ripe to…

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How prepared are SMBs for disaster?

  That’s the question Symantec aimed to find the answer for in their latest global 2012 Disaster Preparedness Survey. Symantec looked at probably the three biggest mega trends in IT today – Virtualization, Cloud, and Mobility – and how Small to Medium Sized Businesses (SMB)…

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SMB cloud benefits? There’s an IBM app for that too…

What better way to help educate small to medium sized businesses (SMB) on the cloud than an app? At least that is what IBM has done. In a post on Smarter Technology (sponsored by IBM), Rebecca Kutzer-Rice describes an new app for the iPad that aims to help SMBs understand if the cloud is right for [...]

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Seagate Barracuda: What the experts are saying…so far

Here is a the start of a compilation of reviews coming in on the new Barracuda 1TB/Disk desktop hard drives announced this week. More to come…stay tuned. Hardware Canucks – November 2011. Read the entire review “We admittedly had some high expectations for this new hard drive and boy did Seagate deliver throughout our testing. One word comes to [...]

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[Webinar] Seagate & Intel talk Custom Servers: Not All Created Equal

Join Seagate, together with Intel and Everything Channel, for a live webinar on Wednesday June 8th at 11:00AM Pacific, 1:00 PM Central, 2:00PM Eastern  - all about how trends in the IT space are driving custom storage and server strategies for the channel and the SMB customers they serve. Here is the actual description from the [...]

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