What better way to help educate small to medium sized businesses (SMB) on the cloud than an app?
At least that is what IBM has done.
In a post on Smarter Technology (sponsored by IBM), Rebecca Kutzer-Rice describes an new app for the iPad that aims to help SMBs understand if the cloud is right for them. It’s called the IBM Cloud for Midsize Businesses by Ogilvy & Mather Worldwide Inc.
No doubt the sheer number of articles and whitepapers in the social sphere on the cloud can be daunting for any SMB owner or IT manager (they could be one in the same) to sift through. IBM put together a simple app for the iPad that hopes to help ease the learning curve and aims SMBs in the right direction.
From what I have read, the SMB market is one that many cloud providers are aiming for, and though many SMB’s have already opted for the cloud in one way shape or form, still two-thirds of them are hesitant about the technology with security cited as the most pressing concern.
According to the Smarter Technology post, this IBM iPad app is packed with easy to navigate definitions, charts, graphs, interviews, and even case studies that mimic real-world scenarios where the cloud may be beneficial.
Kudos to IBM for recognizing and appreciating the fact that the cloud is a bit of the wild wild west right now, and for SMB’s to adopt it in droves, we need to start with some fundamental education and enlightenment. Who among us couldn’t use more of that?
SMB owners: What’s your top concern when it comes to adopting the cloud?