Storage Means Business

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Steve Jobs eliminated the words, “Delayed Gratification”

Guest post by Joni Clark, Seagate senior marketing manager.

We are all aware of how Steve Jobs (and his innovative Apple team) changed our computing lifestyles, but what we may not fully appreciate is how well Steve and Apple also challenged their eco-system of suppliers to innovate and design technology that reaches beyond the norm. One example of this is how the popularity of the iPod, iPhone, and now the iPad created this new “norm” for the response and reaction of computing devices – I’m referring to the  instant response experience.  This new experience is quickly becoming the new expectation from all devices including laptops and desktops and much of it can be attributed to Steve Jobs and Apple.

As suppliers we were really compelled to react to the forces shaping our customers’ experiences. Here at my company, we looked for years for ways to make storage devices that would meet Apple’s challenge for an easy-on experience. We ultimately designed a drive that combined the speed Solid State Memory and the capacity of a Hard Disk Drive into one device so not only do you get the instant response you expect now, but you get the space you need to consume music and movies and even create your own new content — which themselves are dominant requirements of computing thanks in large part to Steve’s inspiration.

So thank you Steve for inspiring us all on so many levels and BTW, I’ll keep your Top 10 Lessons posted on my wall.

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