Seagate’s i365 and Microsoft announced a partnership to shake up data protection in the midmarket.
i365 eVault backup solutions
+ Microsoft Data Protection Manager
= Channel opportunity
i365 benefits from the marketing muscle and reach Microsoft has into the mid-market, and Microsoft benefits from a platform (eVault) that enables them extend Data Protection Manager to clients with mixed environments.
A match made in heaven? …well at least in the cloud.
Since this is targeted at the midmarket, this posts a great opportunity for solution providers in the channel. Both i365 and Microsoft are hungry to “rattle a few cages” in the midmarket, and who predominantly serves the midmarket…the channel. Knowing Microsoft, I expect the i365 and Microsoft collaboration will be packed with all kinds of benefits and incentives like training, marketing, lead generation, and pricing programs.
We also expect to see some Seagate powered storage appliances in the mix as well.
Looks like Seagate is bringing a lot more value to the channel than just hard drives.
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