According to Welcomemat, video is quickly catching up to still photography as the most preferred format for consumers exploring new properties.
This is no surprise, given the richness of video, especially for purchases that are particularly personal, and expensive.
Real estate agencies large and small can take advantage of utilizing video due large in part to the affordability of mass storage, as well as the peripherals that make it much easier to capture high quality video. Nearly every digital camera can take video, and the increasing popularity of compact video cameras from companies like Flip and Kodak make plug, capture, and publish simple enough for my 7 year old daughter.
Agents can now capture video and save to their notebooks, a portable external hard drive, and publish to the company website to offer visual tours of the property with commentary.
Storage companies like Seagate gotta love this, because
A. Video consumes a lot of hard drive space, and
B. There’s an awful lot of homes on the market.
What other small business verticals are benefiting from this trend? What’s next, video testimonials on Angies List?
The uses are endless….and so is the storage.