Are you increasing your investments on marketing?
eMarketer.com says (according to Hurwitz & Associates)…
“Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues.”
It’s no surprise small businesses are spending time and money to enhance their web presence while building revenue and finding new customers through activities like email, social networks, newsletters, and search. Entrepreneur.com also provides some great marketing tips to selling small like leveraging local press and community organizations.
It’s all to familiar to me. Prior to my current position with Seagate, I was the marketing guy for a small system builder/VAR. With limited budget and resources, we had to rely heavily on our vendor partners for help. Many vendors offer all kinds of tools and resources to help you market your business. Many of them are free – like email templates, banners, images, and logos. Some also let you leverage rich media they create like Flash or video on your website.
You may also want to develop a close working relationship with your vendors’ marketing people. Share plans, ideas, successes, and failures. How you go to market is crucial information to vendors that rely on the channel to grow their business. If the vendor believes in VOC, many times your voice helps craft the tools they provide.
If your convinced you need to invest more time and money into marketing…what tools do you need?
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