Storage Means Business

As vendors look to provide their channel customers (resellers, VARs, solution providers, system builders – whatever we call them)  with content, one common theme that always seems to surface is knowledge. What content and how its presented that enables customers to be smarter is the question.

In my role at Seagate, I am fortunate to to be able to interact with customers and listen to what needs they have from a content perspective, and they are always willing to share what will help them grow their business.  Last week I spoke with a Seagate partner that has been in business for 25 years and caters to the healthcare market. Though the hard drive is a small component of their overall business, it’s a valuable one given today’s transition to digital healthcare records.

The one thing that resonated most with me is that no matter what content we provide him as a partner, it should look to accomplish one thing – make him smarter and more credible to his customers. It’s not always about the product and its features, its about how those products and features can benefit his customers, and how he can easily comprehend and communicates those benefits.

Vendors might come across and extremely smart and innovative to their channel customers, but how does such intelligence translate further downstream.  Focus less on how smart we are, and focus more on how smart we make you.

Resellers – make us smarter by sharing what information will make you smarter.

What say you?

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