Seagate

A few minutes on solid state hybrid drive technology with Jansen Ng of DailyTech

This Tuesday, December 6, Seagate’s hosting a webcast about Solid State Hybrid Drives (SSHD), called “Maximizing Performance and Reliability: Fusing the Advantages of SSD and HDD.” DailyTech’s senior editor Jansen Ng will talk about flash trends, “Instant-On,” and changes in the computing lifestyle, along with Seagate’s Jeff Burke and John Moon. (Bonus: one lucky attendee will win a high-performance laptop loaded with Seagate’s brand new Momentus XT SSHD.)

Jansen has a wealth of knowledge and has covered the storage industry for the past ten years, and the NAND and SSD markets for the past five. So we spent a few minutes with Jansen to ask him about his latest take on the technology.

Seagate: Solid State Hybrid Drives like Momentus XT promise performance near that of SSDs but with the capacity of an HDD, all at an affordable price. Were you skeptical about SSHD being able to deliver those benefits when Seagate first announced the Momentus XT?

Jansen: Seagate has been involved in SSHD technology for a long time, and has been able to make substantial improvements with each generation. The Momentus PSD released in October 2007 was disappointing, but the first generation Momentus XT released last year was a remarkable turnaround, offering much better performance than other proposed caching solutions.

The latest generation Momentus XT has definitely closed the gap with SSDs, building on the strengths of traditional low-cost storage while mitigating most of its weaknesses.

Seagate: What advances impress you the most in this technology?

Jansen: The advances in the NAND flash controller and firmware made by Seagate are very impressive. This is an area that has posed significant challenges for SSD manufacturers, and Seagate has put a lot of engineering resources to ensure that doesn’t happen. Anybody can slap some NAND onto a hard drive and call it a hybrid, but it is the controller and firmware that is the secret sauce.

Seagate: What applications get the most benefit with SSHDs?

Jansen: Boot times are the metric that most consumers use to judge performance. SSHDs provide a significant and quantitative improvement in that regard. The firmware and caching scheme used by the 750GB Momentus XT will significantly speed up a user’s most commonly used applications.

Seagate: What do you see for the future of SSHDs?

Jansen: There are still significant improvements that can be made, but eventually SSHDs will enter the mainstream through OEM adoption, in the same way that 7200RPM HDDs are the standard. HDDs are the bottleneck in most systems; most components have access speeds of a few nanoseconds, while HDDs are still measured by milliseconds. SSHDs have the potential to transform the entire PC industry by significantly improving the user experience at an affordable cost.

Interested in more? The webcast is December 6, 2011 at 11 a.m. PST / 2:00 p.m. EST. (And remember to sign up to try to win the SSHD-powered high-performance laptop.)

Just another company award to brag about?

I’m sure you want to read another blog about how great Seagate is, with all our awards and stuff — and if so, you’re in for a treat! But seriously, I do want to talk about an award, and I promise you this one’s a little different. Seagate was named one of “2011’s Best Companies to Partner With” — by CRN!!

What’s different is that the award comes from CRN giving a survey to actual solution providers. Check it out here and see the other winners – The significance of the award is not that we’re among the top 10 in the list of 25 (even though it’s a very cool accomplishment). It’s that the awards were determined by actual solution providers in the channel based on survey questions that revolved around customer demand, partner relevance, technology, and partnership.

Being selected as one of top 10 best companies to partner with in 2011 by our customers tells us we’re doing some things right in the channel. But wait! That’s not enough — we know there’s always room for improvement. What kind of ways can Seagate better serve you? Don’t think your comments will fall on deaf ears – we’ll share them with our internal channel team. Promise.

Seagate Barracuda: What the experts are saying…so far

Here is a the start of a compilation of reviews coming in on the new Barracuda 1TB/Disk desktop hard drives announced this week.

More to come…stay tuned.

Hardware Canucks – November 2011. Read the entire review
“We admittedly had some high expectations for this new hard drive and boy did Seagate deliver throughout our testing. One word comes to mind: domination. In many benchmarks it was light years ahead of the competition, routinely handing embarrassing defeats to Western Digital Blacks and previous generation Barracudas alike. This really is a genre defining product and could usher in a new dawn for spindle-based storage if Seagate sees fit to cascade 1TB platter technology down into lower price points…While the real test for the Barracuda 3TB will come once its final retail price is unveiled, there is no denying that it is currently one of the best hard drives currently on the market. Seagate has effectively combined efficiency with high end performance without charging an arm and a leg. As such, the Barracuda becomes one of only a few products to win a trifecta of awards from us.”

Maximum PC – November 2011. Read the entire review.
“Increased areal density allows for faster read and write speeds, which should mean a faster drive. Does it? It does. On our Sandy Bridge test bed, the 3TB Barracuda had average sequential read speeds higher than 155MB/s, with max sequential read speeds of 200MB/s. Average sequential write speeds were higher than 150MB/s. The two 7,200rpm 3TB drives we reviewed in July 2011—Seagate’s Barracuda XT and Hitachi’s Deskstar 7K3000—were both slower…”

Storage Review – November 2011. Read the entire review.
“Overall, the new 3TB Barracuda moves in the right direction and certainly whets our appetite for upcoming higher capacity hard drives based on 1TB platters. It offers faster speeds than the prior version through most of our benchmarks and is many ways is the fastest 7200RPM 3TB 3.5″ hard drive on the market. Couple that with the improved power profile and Seagate has a great option for those craving capacity and performance from a hard drive.”

Bjorn3D – November 2011. Read the entire review.
“Seagate Barracuda 1TB platter drive is 10-15% faster than the older Barracuda XT in the sequential read and write, and consumes less power. While it is a tad slower in random write, it is nonetheless a very good choice for storage drives due to its low power consumption and good price ratio. It earns the Bjorn3D Seal of Approval.”

For more information, visit the Barracuda “Power of One” page here.

 

Less choice means more? Behind the simplified approach of Seagate’s latest Barracuda

The new Barracuda family was announced today – you can check out the press release here – and it takes a different approach than previous Seagate products. You’ll notice that this Barracuda doesn’t tout itself as being the “greenest” like the Barracuda Green or the “fastest” like Barracuda XT. Nope, those drives are actually going away, and the new Barracuda instead uses a combination of design elements and morphs itself into one new drive family.

The idea here is to take the best high-capacity features and performance and make a single drive family that can satisfy the needs of all desktop users, whether it’s delivering rich content or running a business. So you no longer need to decide which category of drive you need – just pick the capacity (from 250GB to 3TB). The rest will be there in the new specs (7,200RPM, the 6Gb/s SATA interface, 64MB cache, SmartAlign 4K).

So why would Seagate now go in this other direction and seemingly give customers fewer choices?

Part of the answer can be found with our customers, both OEM and channel, as it’s what they requested. And why would they do that?

Well, let’s look at OEMs first. When an OEM manufacturer is interested in integrating a drive into a desktop system that they create, the process is known as qualification. During qualification, the drive is put through hundreds of hours of testing to make sure it is fully interoperable with their system. This process is not only time consuming, but also costly and requires many engineers and resources. So you can see the benefits that an OEM has if it doesn’t have to spend more time and money qualifying multiple types of drives.

For the channel, the benefits vary depending on whether we’re talking about a reseller or system integrator (and that includes smaller OEMs who purchase from the channel). A reseller has to maintain different SKUs in inventory, so doesn’t it make sense that a reseller would benefit from having a less complex inventory of drives to deal with? It’s not only easier to manage, but also means less training required for staff as well to get them up to speed on multiple product line features/benefits.

And then there are system integrators and smaller OEMs who purchase from the channel. While the qualification processes may not always be as lengthy as the larger OEMs, there’s no doubt that many of them will go through a qualification process that will still be very involved and rigorous. Think about it if it was your company. That’s your name and reputation that’s on the line!

We think this new strategy is empowering, so much so that you’ll see campaigns around this and the new Barracuda called, “The Power of One” coming in the months ahead.

If you’re a skeptic, you may think this is a “one size fits all” strategy that leaves gaps. But we like to think the approach is really more akin to being a “greatest hits” of technology – employing the features and technologies that users want which can best benefit them for the widest range of their storage needs.

What’s your take on Seagate’s new approach to simplifying its desktop range?

What storage topic is on your mind? Let’s make it “Your Storage Blog” and win a Seagate drive!

We’ve blogged about storage trends and provided updates on storage technology and products. We’ve offered tech tips as well as shared insight into Seagate’s business.

Now we’re interested in hearing from you. Next week we’ll begin a blog for Bright Side of News and we want this to be reflective of ideas coming from you. So what topics do you want to learn more about? Share your input with us here and if we select your question or suggestion, you will win a Seagate 1TB FreeAgent GoFlex hard drive!

Here’s all that you have to do. Post your storage-related comment or question HERE at this Seagate blog landing page at the comments section here below and label it BSN. For example, “BSN: I would like to know why…?”, or “BSN: What’s Seagate’s view on…etc?” Or push us outside the envelope with your questions. The content is up to YOU. Note that the system monitors and approves incoming comments before they post to this Seagate page.

The winning questions/suggestions will be chosen by us each month and announced at Bright Side of News. That’s it! We’ll share your question or comment at the BSN blog and then send you your prize.

We look forward to reading your thoughts and ideas for “Your Storage Blog”! ENTER today by posting your comment below!

ABBREVIATED RULES:

NO PURCHASE NECESSARY TO ENTER OR WIN. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA AND CANADA (EXCLUDING QUEBEC) WHO ARE OF LEGAL AGE OF MAJORITY IN THEIR JURISDICTIONS OF RESIDENCE (AND AT LEAST 18). Void in Quebec and where prohibited. Begins 9:00 a.m. PT November 1, 2011, ends 5:00 p.m. PT January 31, 2012. Subject to Official Rules, available at http://smb.media.seagate.com/2011/10/storage-means-business/official-rules-for-your-storage-blog-contest/. Sponsor: Seagate Technology LLC

Official Rules for “Your Storage Blog Contest”

Your Storage Blog Contest

Official Rules

NO PURCHASE IS NECESSARY TO ENTER OR WIN.

The Your Storage Blog Contest (the “Contest”) starts on November 1, 2011 at 9:00 a.m. Pacific Time (“PT”) and ends on January 31, 2012 at 5:00 p.m. PT (“Contest Period”). The Contest Period will be divided into three (3) monthly entry periods (each, a “Monthly Entry Period”). For the purposes of these Official Rules, a Monthly Entry Period begins at 9:00 a.m. PT on the first calendar day of each month and ends at 5:00 p.m. PT on the last calendar day of that month.

ELIGIBILITY: Contest is open to legal residents of the 50 United States and the District of Columbia and Canada (excluding Quebec) who are of legal age of majority in their jurisdictions of residence (and at least 18).  Employees of Bright Side Network Inc., Seagate Technology LLC, (“Sponsor”) and their respective parents, subsidiaries, affiliates, and promotion and advertising agencies, and members of their immediate family (spouse, parent, sibling, child and their respective spouses, regardless of where they reside) and persons living in the same household of such employees, whether or not related, are not eligible to enter or win. Void in Quebec and where prohibited by law.  Contest is subject to all applicable federal, state, provincial, territorial and local laws.

HOW TO ENTER:  During the Contest Period, visit http://smb.media.seagate.com/2011/10/storage-means-business/what-storage-topic-is-on-your-mind-let%e2%80%99s-make-it-%e2%80%9cyour-storage-blog%e2%80%9d-and-win-a-seagate-drive/ (“Blog”) and follow the directions provided to share a question, comment or idea about storage on a hard drive or a topic that you suggest for the next blog entry on the Blog and include one (1) of the following labels in your post: “BSN”, “Bright Side News” (collectively, “BSN”), (each, an “Entry”). IMPORTANT: You must include “BSN” in your post to be entered into this Contest. Entries that do not include BSN in their posts will not be entered into this Contest. You will be required to provide your full name and email address to post an Entry.  All entrants are required to comply with any blogging guidelines of the Blog (available at http://smb.media.seagate.com/2011/10/storage-means-business/what-storage-topic-is-on-your-mind-let%e2%80%99s-make-it-%e2%80%9cyour-storage-blog%e2%80%9d-and-win-a-seagate-drive/ and incorporated herein by reference.

All Entries must be received by 5:00 p.m. PT on January 31, 2012 to be eligible. Each Entry submitted by an entrant must be significantly different from any other Entry submitted by that entrant. Entries generated by script, macro or other automated means and Entries by any means which subvert the entry process are void. All Entries become the sole property of the Sponsor and will not be returned. 

Each entry must be entrant’s own original work, be in English, cannot be previously published or submitted in connection with any other promotion, be in keeping with the Sponsor’s and Blog’s image and may not be offensive or inappropriate, as determined by the Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or property rights or any other third party rights. Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, is offensive or inappropriate, not in keeping with Sponsor’s image or that is otherwise not in compliance with these Official Rules.

By submitting an entry, entrant hereby grants permission without payment or other financial consideration being provided for the Entry to be posted on the Blog, http://www.brightsideofnews.com, and other Sponsor websites. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry.

By submitting an Entry, entrant acknowledges and agrees that Sponsor as well as the Blog may obtain many Entries under this Contest and that such entries may be similar or identical in theme, idea, format or other respects to others submitted under this Contest and/or other contests sponsored by the Sponsor or submitted for other reasons on the Blog, and entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any composition and/or other works accepted, reviewed and/or used by the Sponsor or the Blog (or their respective designees) may be similar to his/her Entry.  

JUDGING:  All eligible Entries received for the Blog will be judged by the author of the Blog based equally on the following criteria: originality, creativity and relevance to current trends and technology news topics (the “Judging Criteria”). The two (2) Entries with the highest scores for the applicable Monthly Entry Period, as determined by the Blog author in his/her sole discretion, will be deemed the Grand Prize winners for that Monthly Entry Period, subject to verification of eligibility and compliance with these Official Rules. Entries from one Monthly Entry Period’s judging will carry over into any subsequent Monthly Entry Period’s judging. In the event of a tie for any Monthly Entry Period, an additional, “tie-breaking” judge will determine the winner(s) for that Monthly Entry Period based on the criteria listed herein. Sponsor and Blog author reserve the right not to award all prizes for any Monthly Entry Period, if, in their sole discretion, they do not receive a sufficient number of eligible and qualified Entries for that Monthly Entry Period. Prize awards are subject to verification of eligibility and compliance with these Official Rules.

WINNER NOTIFICATION: Judges’ decisions are final and binding on all matters relating to this Contest.  Potential Grand Prize winners will be notified by email and may be required to complete an Affidavit of Eligibility (and, if a legal resident of Canada, a Declaration), Liability and Publicity Release (unless prohibited by law), which must be returned within seven (7) days of date appearing on prize notification. Return of prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability to contact a potential winner within a reasonable time period, or noncompliance with these Official Rules will result in disqualification and the prize may be awarded to the runner-up for the Monthly Entry Period at issue. 

PRIZES:

Grand Prizes (6) (2 per Monthly Entry Period): A 1TB FreeAgent GoFlex External hard drive. Approximate Retail Value (“ARV”): $89.99 USD ($90.26 CAD) each. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. No substitution, transfer, or cash equivalent of prize is permitted, except by Sponsor, which reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion. Any and all federal, state and local taxes on the prizes, and any other costs, fees, and expenses associated with prize acceptance and use not explicitly stated herein as being awarded, are the sole responsibility of the winner. All prize details are at the sole discretion of the Sponsor. 

GENERAL:  By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor and Blog author, which shall be final and binding in all respects relating to this Contest; (b) to release, discharge and hold harmless Sponsor, Bright Side Network Inc., Blog author, and their respective parents, affiliates, subsidiaries, dealerships, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Contest or the acceptance, possession, use or misuse of any awarded prize; and (c) to the use of his/her name, voice, performance, photograph/video, tip, image and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from  entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. 

OWNERSHIP/USE OF ENTRIES:  By submitting an Entry, each entrant agrees Sponsor shall own the Entry submitted (including the copyright thereto and all rights embodied therein) and that it and its designees may exploit, edit, modify, and distribute the Entry and all elements of such Entry, including, without limitation, the names of any persons or locations embodied therein, in any and all media now known or hereafter devised (including on the Blog), worldwide, in perpetuity without compensation, permission or notification to entrant or any third party. 

Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled tips, posts or entries; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing or judging of questions, comments, posts or Entries, the announcement of the prizes, or in any Contest-related materials.  Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest.  Released Parties are not responsible for injury or damage to any person’s computer related to or resulting from participating in this Contest or downloading materials from or use of the website.  Persons who tamper with or abuse any aspect of the Contest or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Sponsor or Blog may disqualify anyone from participating in the Contest or winning a prize if, in its sole discretion, it determines that such person is attempting to undermine the legitimate operation of the Contest by cheating, deception or other unfair playing practices, or intending to annoy, abuse, threaten or harass any other entrant or Sponsor’s or Blog’s representatives. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest.  CAUTION: ANY ATTEMPT TO DAMAGE ANY WEBSITE OR DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. Sponsor and/or the Blog author reserves the right in its sole discretion to cancel or suspend any portion of the Contest should causes corrupt the administration, security or proper play of the Contest and, in the event of cancellation, to select the winner(s) for the Monthly Entry Period(s) at issue from among all eligible, non-suspect Entries received for the applicable Monthly Entry Period up to time of such impairment using the judging procedure outlined above.  In the event of a dispute as to the identity of an entrant, Entry will be deemed to be from the authorized account subscriber of the e-mail address submitted at time of Entry, regardless of the name that appears on the official entry form and he/she must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning email addresses.

PERSONAL INFORMATION: By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing, and using the personal information submitted with his/her entry only for the purpose of administering the Contest and in accordance with Sponsor’s Privacy Policy, available at http://www.seagate.com/www/en-gb/about/corporate_information/legal/privacy_statement/ (as may be updated from time to time) unless the entrant otherwise agrees to receive additional information from Sponsor.

Some of the personal information collected by Sponsor may be stored or processed on computers located in the U.S., whose data protection laws may differ from the jurisdiction in which you live. As a result, this information may be subject to access requests from governments, courts, or law enforcement in the U.S. according to laws in the U.S., Subject to applicable laws in the U.S., Sponsor will ensure that appropriate protections are in place to require the data processor in the U.S. to maintain protections on the personal information that are equivalent to those that apply in Canada.

You and the Sponsor waive all rights to trial in any action or proceeding instituted in connection with these Official Rules or the Contest. Any controversy or claim arising out of or relating to these Official Rules or the Contest shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party.

Request for Winners’ LIST: For the names of the winners (available after January 31, 2012) send a self-addressed, stamped, envelope by March 1, 2012  to: Your Storage Blog Contest Winners, c/o Seagate Technology LLC, 10200 De Anza Blvd, 4th Floor, Cupertino, CA 95014 . Canadian residents may omit return postage on winners’ list requests.

SPONSOR: Seagate Technology LLC, 10200 De Anza Blvd, 4th Floor, Cupertino, CA 95014.

ABBREVIATED RULES:

NO PURCHASE NECESSARY TO ENTER OR WIN. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA AND CANADA (EXCLUDING QUEBEC) WHO ARE OF LEGAL AGE OF MAJORITY IN THEIR JURISDICTIONS OF RESIDENCE (AND AT LEAST 18). Void in Quebec and where prohibited. Begins 9:00 a.m. PT November 1, 2011, ends 5:00 p.m. PT January 31, 2012. Subject to Official Rules, available at http://smb.media.seagate.com/2011/10/storage-means-business/official-rules-for-your-storage-blog-contest/. Sponsor: Seagate Technology LLC

Savvio 10K.5 shows 2.5-inch form factor benefits and earns RealWorld Labs award

RealWorld Labs spent time with the latest Savvio 10K.5 900GB enterprise drive and compared it against a 10K-rpm Toshiba model. The Savvio 10K.5 is built on a 2.5-inch enterprise form factor standard, which is designed to maximize performance density in data center racks while at the same time reducing overall power consumption compared to 3.5-inch drives.

Reviewer Nik Kastrantas found the Savvio drive, “…managed to surpass the Toshiba drives with overall ease in most tests.” Both drives were equipped with the latest 6Gb Serial Attached SCSI interface, which has become the preferred enterprise interface standard.

At a system-wide level, the benefits of 2.5-inch versus 3.5-inch are certainly clear, but individually 3.5-inch drives will typically outperform smaller form factor 2.5-inch drives. That’s in part due to physics as the 3.5-inch HDDs use larger, more powerful motors to spin the larger diameter platters. The result is slightly higher 3.5-inch drive performance, but that does come at a price. The larger motors are more power-hungry as well and therefore use more energy.

Kastrantas noted that the performance levels between the two form factor drives has changed with the Savvio 10K.5. “2.5-inch hard disk drives have finally managed to match the performance levels of their 3.5-inch brothers which automatically means less space requirements and electricity bills…”

Naming the Savvio 10K.5 among the best storage choices today, and citing the drive’s excellent price/capacity ratio, it received RealWorld Labs “Real Deal Editor’s Choice” award. Check out the review here and also do feel free to post a comment or question about 2.5 versus 3.5-inch enterprise drives.

Live Event! Enterprise vs. Client SSDs: What’s the Difference and Why Should You Care?

The topic has been blogged about here previously, but now’s your chance to take part in a live ChannelCast webinar, listen to the experts, and ask questions. SSDs are fast, but not all of them are created equally. Choosing the right SSD and using it properly in servers and storage systems can increase application performance and even help cut overall storage costs.

Join Everything Channel’s Joseph F. Kovar, Seagate’s Rich Vignes, and IDC’s Jeff Janukowicz in a discussion on the benefits of deploying SSDs and how to make the best use of them. This ChannelCast will help you select the right drive for your environment, optimize the use of SSDs and unlock their promised benefits.

Items discussed will include:

* The rapidly changing SSD market and technology
* Why performance is not enough
* Why endurance is so important
* How enterprise SSDs can cut the costs of storage

This live ChannelCast takes place October 18th at 11:00 a.m. Pacific/2:00 p.m. Eastern. Don’t forget to bring along a question or two for the audience Q&A. Go here to register for this event.

How flash memory is strengthening the market for hard disk drives

You’ve probably heard or read about marketers and vendors who have predicted the demise of hard disk drives (HDDs). Here’s something that digs into the story and reveals exactly why that’s not going to happen. The Wall Street Journal’s AllThingsD site recently published an article about how tablets – which use flash memory for storage – don’t hurt, but actually help strengthen the market for hard drives. The argument was presented by Seagate’s own Mark Wojtasiak and is backed up by data from Gartner and IDC.  

It’s really all about looking at the big picture opportunity for storage. So when you are consuming information from a tablet, or a device like a smartphone, the net effect is there’s storage on the backend that is continuously serving and delivering all of that content. So as that grows, and the content becomes richer, the storage needs must grow with them too.

Of course at Seagate we like to see more demand for all kinds of storage, as we make HDDs for a range of products from laptops to enterprise, as well as solid state drives (SSDs), and of course our unique solid state hybrid drives (SSHDs). In the article, it states that people will consume about 1,200 exabytes of information and by 2020, it’ll explode to 35,000 exabytes – that’s 30x growth in just 10 years! The numbers are so massive, it can be difficult to put our heads around them and try to describe just how large these figures are –a previous blog we posted here gives some ideas of the scale.  

However we look at it, the future appears bright for storage of all types, including hard drives. Check out AllThingsD and let us know your thoughts.

Steve Jobs eliminated the words, “Delayed Gratification”

Guest post by Joni Clark, Seagate senior marketing manager.

We are all aware of how Steve Jobs (and his innovative Apple team) changed our computing lifestyles, but what we may not fully appreciate is how well Steve and Apple also challenged their eco-system of suppliers to innovate and design technology that reaches beyond the norm. One example of this is how the popularity of the iPod, iPhone, and now the iPad created this new “norm” for the response and reaction of computing devices – I’m referring to the  instant response experience.  This new experience is quickly becoming the new expectation from all devices including laptops and desktops and much of it can be attributed to Steve Jobs and Apple.

As suppliers we were really compelled to react to the forces shaping our customers’ experiences. Here at my company, we looked for years for ways to make storage devices that would meet Apple’s challenge for an easy-on experience. We ultimately designed a drive that combined the speed Solid State Memory and the capacity of a Hard Disk Drive into one device so not only do you get the instant response you expect now, but you get the space you need to consume music and movies and even create your own new content — which themselves are dominant requirements of computing thanks in large part to Steve’s inspiration.

So thank you Steve for inspiring us all on so many levels and BTW, I’ll keep your Top 10 Lessons posted on my wall.